Writing an article that attracts thousands: 4 main principles

Promoting business with various content, including articles, is a topic we frequently cover in our blog. Today, we’ll talk about how to write an article for a blog or a column that will draw thousands of readers. Creating a truly interesting article is not easy at all. However, it’s not rocket science, as you can greatly increase the chances of success by following a few rules.

Double-check it: the writing checklist

Creating systems makes it easier to digest new information, which is why there are so many lists of best tools, epic mistakes and checklists on the web. There are even checklists for creating written content too. The problem is that they’re produced by commercial writers.

It is obvious from the name of the job that commerce prevails over writing there. In this article, we discuss how to create high quality articles that are interesting for readers.

What is content and what should it look like?

Content marketing is a widely discussed issue, but not everyone understands what the word “content” means.

People often think of content solely as a marketing tool in the form of blogs or advertising articles. In reality, anything can be content. Here are just a few examples of this diversity.

Writing clickable headlines: 3 Legit Ways

A headline is the first thing that the reader sees and it is what determines whether your audience wants to continue reading or move on to a more “interesting” story. Thus, a headline should be catchy, attractive and informative. There are three rules to writing such titles.

Product Hunt Moscow – June 2015: Recap

One of the most vibrant tech communities, Product Hunt, became truly global with its local meetups initiative and Moscow was one of the first cities to jump on board. We love quality content and local makers producing products that often market themselves, so it was a no-brainer for us to grab a camera and report from Product Hunt Moscow hosted by Ekaterina Klink, founder @ Lini and product launch expert joined by a group of 7 makers and one special guest.

How do you get initial traction as a B2B-startup?

Initial traction for a B2B-startup basically defines its existence and has to be delivered straight away. The problem is that there's a huge chuck of founders who rely on nothing but B2C-marketing and eventually fail to tank up their startups with money.

So here we are. Bootstrapped, profitable and proud: a B2C-startup doing content for others. Let's take a look back and see how we got initial clients without pouring cash into self-promotion.

Why pay-per-word just doesn't work anymore

Tech blogging is on the rise though most of startups see it as a secondary thing. They're totally right but there's one condition to it – it requires skill as well as time. A lot of companies are comfortable with solving this problem by outsourcing content creation and hiring agencies or freelancers.

That's debatable whether you should really do it or not but let's focus on one detail that may save you from getting zero engagement, because nobody gives a rat’s ass about your blogs. It's how you pay for the content you get and we'll try to explain why exactly pay-per-word just doesn't work for tech blogging.

1m views of your company’s blog: 5 simple tips

Each and every day thousands of co’s around the world setup their corporate blogs but most of them fail to deliver useful and interesting content. Those who succeed usually tell real life stories instead of posting same old press releases and advertising their products.

Hustling for attention is hard and doing it for your company’s blog seems even harder but there’s a simple set of tips to be used in case you don’t want to waste time and resources on fruitless blogging.