Initial traction for a B2B-startup basically defines its existence and has to be delivered straight away. The problem is that there's a huge chuck of founders who rely on nothing but B2C-marketing and eventually fail to tank up their startups with money.
So here we are. Bootstrapped, profitable and proud: a B2C-startup doing content for others. Let's take a look back and see how we got initial clients without pouring cash into self-promotion.
One of the most vibrant tech communities, Product Hunt, became truly global with its local meetups initiative and Moscow was one of the first cities to jump on board. We love quality content and local makers producing products that often market themselves, so it was a no-brainer for us to grab a camera and report from Product Hunt Moscow hosted by Ekaterina Klink, founder @ Lini and product launch expert joined by a group of 7 makers and one special guest.
Tech blogging is on the rise though most of startups see it as a secondary thing. They're totally right but there's one condition to it – it requires skill as well as time. A lot of companies are comfortable with solving this problem by outsourcing content creation and hiring agencies or freelancers.
That's debatable whether you should really do it or not but let's focus on one detail that may save you from getting zero engagement, because nobody gives a rat’s ass about your blogs. It's how you pay for the content you get and we'll try to explain why exactly pay-per-word just doesn't work for tech blogging.
The word for 2015 is hustle. Companies cutting costs and workforce are forced to look for real indie talent in order to outsource marketing and content creation. Startups have no time for anything but core product and they are about to recognise freelancers and niche agencies as well.
Each and every day thousands of co’s around the world setup their corporate blogs but most of them fail to deliver useful and interesting content. Those who succeed usually tell real life stories instead of posting same old press releases and advertising their products.
Hustling for attention is hard and doing it for your company’s blog seems even harder but there’s a simple set of tips to be used in case you don’t want to waste time and resources on fruitless blogging.